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Online Marketing Tips For Your Business
You don’t have to be an expert to see that some businesses are way more successful on the internet than others. This success is not a chain of coincidences, it is the result of a coherent strategy and of marketing tactics that work. You, too, can be successful. Just learn what works and apply it to your business. These tips will help you get started.
1. Have an USP
USP is the acronym for Unique Selling Point. It is that little things that makes you special, that thing you have and your competitors don’t. Every business should have its own unique selling point.
Creating an USP is not too difficult, but it requires a bit of thinking and logic reasoning. Basically, the USP is the point where the brand offering meets the consumer’s need.
In order to come up with something truly unique, you have to research your competitors and see what is their unique selling proposition. It helps if you gather all this data and put it in a big table to have an overall image of the market.
2. Have a creative idea
After you have developed your unique selling proposition, you need to introduce it to your audience. This is where the creative idea enters the stage. You need to express that USP into visuals and copy your consumer understands and resonates with.
3. Develop a marketing strategy in line with the creative elements
Your marketing strategy needs to be in line with your USP and with your creative ideas. This is how you create awareness for your brand. You need to be consistent in your communication across all channels. Speaking of channels, you need to invest energy and money into making your website attractive and clear, then you need to create outstanding materials to post on various channels such as Facebook, YouTube, Google Plus or Twitter.
4. Measure and test everything
If you want to minimize waste, you need to track all your campaigns and all changes you make to your website or to your social media pages. By tracking everything, you are going to be able to measure the progress and decide upon the next steps. The good thing about online is that almost everything can be tested and measured. You can measure the impact of changing a border color or of a typeface. You can see where your visitors click most on each page of your website. You can see what pages make most people click on the little x on the top right of the browser window. All this information is pure gold. It gives you important clues on what to change for improving your communication, your campaigns and eventually for making more profit.
One to one communication is an excellent way of keeping your fans and loyal consumers close. However, this is hard to do in the beginning, when you are unknown on the market. You need to establish yourself and build a list of potential customers, people interested in your products, people who would be happy to receive communication from you on regular basis.
Once you got the list, it is easy to send out customized messages that will be appreciated by the receivers. By trial and error, you are going to master the art on online marketing and sooner or later you are going to see the success you deserve.